Blog on brand reputation management
We break down SERM, review work and reputation strategies for brands in any country — in plain language, without fluff.
Dating app reputation management: reviews, rating and user trust
Why dating services depend so heavily on reviews, which complaints appear most often, and how to raise ratings in the App Store, Google Play and on Trustpilot with lawful methods.
What is SERM and how it differs from SEO
In plain words: what SERM is, how search reputation management differs from SEO, and when a business should start.
Why brand reputation cannot be built on one platform
A high Trustpilot rating does not protect the brand if the rest of search is uncontrolled. Why only a multi-platform approach works.
How much reputation management costs and how to budget
What SERM and review work cost is made of, why prices differ by client, and how to roughly calculate a budget yourself.
How we work with companies from any country
How cooperation with international clients works: communication language and platform choice for your audience.