How much reputation management costs and how to budget

There is no single price list for reputation management. Final cost depends on where the brand stands now and what result you want. Let’s break down what the price is made of.

What affects the cost

Platforms. A publication on Trustpilot, G2 or Product Hunt costs differently: each platform has its own requirements and complexity.

Volume. The more publications, the lower the unit price: 50+ is cheaper than one-offs, and 150+ gets the best discount.

Current SERP state. If page one has a lot of negativity, suppressing it needs more materials and time.

Niche. In competitive industries like iGaming and fintech every platform takes more effort than in quieter niches.

Work formats

Per-publication placement fits a focused task on a specific platform. Multi-platform work is needed to change the whole brand SERP. Full brand retainer with monitoring, analytics and a dedicated manager starts from $4,000 per month.

How to estimate the budget yourself

For a rough figure use the calculator on the homepage: pick a platform and volume and it shows an approximate cost.

For an exact budget start with a free audit. We review the SERP, review volume and tone, estimate realistic timelines and only then lock the price.