Building Reddit and Quora presence for a neobank
Neobank, LATAM · 6 mo.
Illustrative case based on typical SERM engagements. Not a named client testimonial.
Before
0 mentions
After
140+ mentions
Challenge
Prospects researched the neobank on Reddit and Quora and found silence — or competitors answering first. No owned narrative in communities.
Approach
- Identified high-intent subreddits and Quora spaces (banking, remittances, KYC pain)
- Published useful, human answers — not press-release spam
- Trained spokespeople on disclosure and community rules
- Tracked threads that ranked for brand + “review / scam / legit” queries
Results
- 140+ substantive mentions across Reddit and Quora in six months
- Several threads began ranking for long-tail brand questions
- Support team reused answer patterns for public complaints
FAQ
Do you buy upvotes or fake threads?
No. Community work is human, disclosed where required, and aligned with each platform’s rules. Spam accounts destroy trust and get removed.
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