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iGaming rating recovery on niche review sites

iGaming, Tier-1 · 5 mo.

Illustrative case based on typical SERM engagements. Not a named client testimonial.

Before

1.8★

After

4.4★

Challenge

Niche iGaming review sites outranked the brand’s own site for “[brand] reviews”. Low scores and slow payout complaints sat unanswered.

Approach

  • Prioritized platforms already ranking on brand SERP
  • Wrote factual, empathetic replies with case references where allowed
  • Synced product/ops fixes (payout SLAs) so public answers matched reality
  • Grew authentic player reviews after resolved support tickets

Results

  • Blended niche-platform score moved from 1.8★ to 4.4★
  • Complaint threads stopped being the only page-one review signal
  • Compliance-safe messaging documented for future crises

FAQ

Can you work in regulated gambling markets?

Yes, with market-specific constraints. We never invent player reviews or promise guaranteed licence outcomes — only lawful reputation operations.

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