G2 rating and category visibility for a dev-tools brand
Dev-tools, US · 4 mo.
Illustrative case based on typical SERM engagements. Not a named client testimonial.
Before
3.6★
After
4.8★
Challenge
Buyers compared the product on G2 against better-reviewed competitors. The profile was incomplete and review velocity had stalled.
Approach
- Completed G2 profile (categories, screenshots, product description)
- Asked satisfied active users — never incentivized dishonest scores
- Replied to every review; routed product feedback to the roadmap publicly
- Aligned content with category keywords buyers already used on G2
Results
- G2 rating rose from 3.6★ to 4.8★ in four months
- Profile moved into stronger category visibility for core keywords
- Sales enabled with fresh review quotes for late-stage deals
FAQ
Is paying for G2 reviews allowed?
Paying for fake or incentivized dishonest reviews violates G2 policy and our ethics. We only support legitimate collection from real users.
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