Pushing negativity out of Google’s top 10
B2B SaaS, US · 4 mo.
Illustrative case based on typical SERM engagements. Not a named client testimonial.
Before
6 neg. mentions
After
1 neg. mention
Challenge
Page one for the brand name mixed old complaint blogs, a forum thread and thin affiliate hit pieces. Sales calls started with “I saw bad things on Google”.
Approach
- Mapped every page-one URL and classified risk vs. opportunity
- Published owned explainers, changelog posts and customer-story pages targeting brand + category queries
- Grew presence on G2 and niche communities so trustworthy third-party URLs competed for slots
- Requested removal only for clear defamation / policy breaches
Results
- Negative page-one items fell from six to one over four months
- Owned and review-profile URLs took several former complaint slots
- Sales reported fewer “I Googled you” objections in discovery calls
FAQ
Is this the same as SEO?
Related tooling, different goal. Classic SEO ranks your product site; SERM reshapes what appears for the brand name itself.
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